Larry founded Corinthian in 1974 as an alternative for the small
to mid-size advertiser who could not get the attention that they
deserved at large agencies.
After almost thirty years in the business, Larry's management style
is still to lead by example. He is a hands on manager that is very
involved in buying, strategy and client services.
Nationally acclaimed in the media business, Larry is also a noted
philanthropist
for children's causes through the Corinthian Foundation and many
other organizations. In 1991 his tireless efforts behind the scenes
were recognized when he was named "Man of the Year" by the Starlight
Foundation, a group dedicated to making terminally ill children's
wishes come true.
Ellen Carry
Executive Vice President - Account Services ECARRY@MEDIABUYING.COM
646-277-7676
Ellen joined Corinthian in 1989 and today she is responsible for
the supervision and direction of all aspects of the Account Services
Group. In addition, she serves as the Account Director on GAP, Calvin
Klein Cosmetics and WCBS-TV accounts. Her work experience has provided
her with a strong background innetwork televisionand overall media strategy.
Ellen came to Corinthian after seven years as an Account Executive
at WCBS-TV. Prior to that position, she was Director of Sales Forecasting
for CBS Television O&O Stations from 1979-1981.
Larry was recruited by Corinthian Media in 1987 to oversee the
Corinthian Direct Response Unit.
During the past twenty five years, Larry has probably bought more
direct response broadcast than anyone in the industry. He was among
the first to advertise records, magazines, videos, books clubs and
exercise products using television. Additionally, he was a pioneer
in the use of cable as a direct response vehicle. Today, many of
his negotiations are considered industry standards and he has gained
an added reputation for being on the cutting edge of direct response
opportunities in New Media.
Larry's career began in 1970 at Brookville Marketing/Len Carl advertising
where he became the media supervisor shortly after starting there.
In 1974, Larry joined Wunderman, Ricotta Kline where rose to Vice
President of Broadcast Media where he stayed until joining Corinthian.
He's known as a hands on manager and personally handles all direct
response buying for national cable and the New York and Los Angeles
markets.
Tina has been director of all local broadcast buying since joining
Corinthian in 1984. Her prior twelve years of experience, at Media
Communications, Inc. as Executive Vice President, afforded her the
opportunity to work on a long list of diverse accounts which has
helped fine tune her media expertise. We considered her unmatched
in the industry.
After all, television reps firms from all over the country call
on her to conduct training seminars for their sales teams.
In addition to supervising the spot broadcast group, Tina purchases
Network Radio, New York radio and all broadcast media in Los Angeles,
Chicago and Philadelphia.
Chris joined Corinthian in 1993 after more than a decade of experience
in sales and management. He is one of several Corinthian managers
that brings a sales perspective to the agency.
He started in 1982 with Katz Independent Television in New York
representing a group of independent small market stations. The following
year he joined WNEW-TV in New York, as an Account Executive, as
it evolved from a Metromedia owned independent station into the
FOX flagship station WNYW-TV. In 1987 Chris joined NBC for a four
years that culminated in 1989 with a promotion to Sales Manager
at WNBC-TV, New York. In 1991 he left to become Local Sales Manager
at competitor WPIX-TV, and within two years, had moved local sales
from last place to number four in the New York metro market.
Chris currently supervises activity on Syms Department Stores,
Global Sun Pools and The Roomstore. In addition, he is and integral
part of Corinthian's new business development team.
Larry joined Corinthian in 2001 after serving as Sr. Vice President
Programming responsible for content partnering and business development
for Microcast, a pioneering video streaming services provider. His
clients included, The PGA Tour, Tribune, CBS, NBC, King World and
Pearson Television.
Larry's experience spans over 20 years as a seasoned broadcast
marketing executive. He spent his first six years at the CBS flagship
television station in business affairs and went on to distribute
programming at All American Television as Vice President, Station
Sales. He later founded the Randolph Media Group, a sales, distribution
and marketing company, and provided his services to a wide range
of clients including: New Line, Warner Bros., Reuters, NBC, WTN,
Showtime, Porter/Novelli and All American Television.
Additionally, Larry is Vice Chairman and Founding President of
the John A. Reisenbach Foundation and also serves on the Board of
Directors of Cab Watch and the John A. Reisenbach Charter School.
Gregg joined Corinthian in January of 2000, from The Wiz where
he returned after leaving the position for two years to become Vice
President of Advertising at Ignition Records. Gregg was Director
of Advertising for The Wiz from 1992 to 1996 and then again from
1998 to 2000.
A graduate of the University of Miami, Gregg brings the client's
perspective to Corinthian, having had been a Corinthian client for
two years prior to joining the company. He offers a fresh view of
what is important to clients and how to exceed their expectations.
Gregg has a great deal of expertise in media strategy, especially
in the retail and entertainment industries, and understands how
to get customers in the door.
Since joining Corinthian in 1999, April has proven her worth and
knowledge by providing clients with hundreds of promotions which
have generated millions of dollars in added-value to their budgets.
Promotions were always her game. April once blanketed a station
manager's office with banners with reasons why he should hire her.
Needless to say, her spunk landed the job
Prior to Corinthian she was a Promotion Director for three radios
stations in New York. She has over fifteen years experience in radio,
including a stint as on air personality "Jessica Stevens" for two
Long Island radio stations. Her professionalism and great personality
created great relationships with stations across the country, and
continues with Corinthian client's today.
Joel joined Corinthian in 1987, from RCA where he spent seven years
as Director of Media and Corporate Advertising managing an annual
budget of $300+ MM. While at RCA he created an award winning corporate
campaign which established new standards in consumer recall.
Prior to RCA he spent thirteen years as Vice President-Associate
Media Director and Vice President-Director of Media Research for
SSC&B (now Initiative Media). While at SSC& B, Joel was
responsible for planning and research on national accounts such
as Johnson & Johnson, Mennen, Citicorp, Lever Brothers and Lipton.
Joel currently oversees all Media Planning and Research, as well
as National Broadcast Media Buying. One of his many credits include
creating media planning reports that have since been adopted by
Nielsen Television Index and Nielsen Station Index.
Maggie joined Corinthian in 1988 as Print Manager, left the agency
in 1997 and rejoined Corinthian in 1999. Today she is the Director
of Print and Out-of-Home, which gives her the unique opportunity
to work with the lions share of Corinthian client's.
Having graduated from Marist College, Maggie started her career
at Ted Bates Worldwide in 1984 as a billing coordinator. After two
years she accepted a position as an account manager at Loew-Marshalk.
During her two years there she worked on the Gillette and W.R. Grace
accounts. In 1997 she joined a small boutique agency,Richard L.
Doyle Associates, as Media Director, where she remained for three
years prior to rejoining Corinthian.
Mary joined Corinthian in 1988 (having decided that the agency
side is where to be), from WCBS-TV as a sales assistant. At Corinthian,
she started as an assistant buyer and is now the Manger of the Spot
Buying Department. She's been an integral part in the growth of
the Spot Broadcast Buying Department and also oversees all media
buying software and maintaining the Nielsen and Arbitron data.
Her active markets include; San Francisco, Washington DC, Miami
and Atlanta, where she
has gained an excellent reputation with salespeople and managers
alike.
Upon graduation from the University of Maryland in 1974, Bob began
his career in radio at stations WLPL-FM and WSID-AM, Baltimore Maryland.
Within five months he was named Local Sales Manager of WLPL-FM.
He was then recruited to join ABC radio in the local sales department
of their Owned and Operated Station, WRIF-FM, in Detroit.
Once in Detroit, Bob furthered his academics attending the University
of Detroit's Graduate School of Business.
After two years in WRIF's sales department, he joined the local
sales team of the NBC affiliate, WWJ-TV, in Detroit. Bob left WWJ-TV
to join ABC-TV in Detroit. He was in local sales at WXYZ-TV, National
Sales in the ABC-TV Detroit Sales office, and from ABC's mid-west
sales office in Chicago, was responsible for the mid-west region
for the ABC Owned & Operated TV stations. From there, he was
promoted to the ABC New York Sales office.
Bob joined Corinthian in 1985 from ABC Television as Vice President
of New Business Development and has been instrumental to the companies
growth and success. In addition to New Business Development, Bob
heads up Corinthian's Barter division, Kent Trading.
Ann joined Corinthian eleven years ago to oversee at that time,
Corinthian's largest and most controversial account, the Arthur
S. DeMoss Foundation's right to life campaign. Her extensive knowledge
of media strategy and media buying and her no non-sense attitude
made her the right candidate for that challenging position. Today,
Ann handles our various entertainment and retail accounts, including
several Broadway Shows, WLTW-FM and Lord & Taylor
Her career began at Compton Advertising in 1976 where she moved
up to the ranks leaving in 1987 as an Associate Media Director.
Her next position was at Zadoc Media, as Media Director from 1987
to 1989 working primarily on Direct Response accounts. From 1989
to 1991, Ann worked as a freelance buyer/media consultant at Levine
Huntley, Marschalk and The Mediators.
Maggie has been with Corinthian since 1988, after having spent
a year as sales assistant at HRP. She has worked on a list of diverse
accounts through the years including, retail, package goods, entertainment,
and direct response. In addition to her broadcast expertise, she
has also planned and purchased print, outdoor and alternative media.
Her current accounts includes ShopRite Supermarkets, Chelsea Property
Group, WNWY-TV, and WWOR-TV.
A graduate of St. John's University, Maggie has completed her coursework
at Mercy College where she will receive a Masters Degree in Direct
Marketing once her thesis is completed.
